Woof Gang Port Washington

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Service Type	Units	Revenue	% Rev	Avg Ticket
Full Groom	355	$32,761.24	38.8%	$92.29
Other Groom	300	$19,487.00	23.1%	$64.96
Mini Groom	144	$10,357.00	12.3%	$71.92
Luxury Bath	173	$9,662.75	11.4%	$55.85
Classic Bath	117	$4,696.00	5.6%	$40.14
Teeth Brushing	303	$2,983.76	3.5%	$9.85
Hairy Beast (Deshedding)	65	$1,493.75	1.8%	$22.98
Add-On (Other)	59	$885.00	1.0%	$15.00
Diamond DG (Spotless and Bright)	33	$495.00	0.6%	$15.00
De-Matting	39	$390.00	0.5%	$10.00
Service (Misc)	26	$268.99	0.3%	$10.35
Medicated / Hypo Shampoo	17	$252.00	0.3%	$14.82
Blueberry Pie Facial	14	$210.00	0.2%	$15.00
Nail Trim / Grind	11	$110.00	0.1%	$10.00
Anal Glands	10	$100.00	0.1%	$10.00

Size	Standard Avg	Doodle Avg	Premium	Doodle %
0-20 lbs	$73.43	$98.48	+$25.05	28.7%
21-40 lbs	$68.25	$105.94	+$37.69	56.7%
41-75 lbs	$72.93	$122.18	+$49.25	37.4%
76-100 lbs	$89.63	$133.50	+$43.87	27.0%
Over 100 lbs	$96.67	N/A	N/A	0.0%

Dog Size	Groom Orders	Unique Clients	Retail Attach %	Add-On Attach %	SPA Attach %	Avg Retail Spend	Avg Total Ticket
0-20 lbs	290	226	24.5%	32.4%	9.0%	$21.62	$103.33
21-40 lbs	172	138	32.6%	37.2%	7.0%	$26.22	$109.77
41-75 lbs	138	113	26.1%	34.8%	13.8%	$20.66	$119.74
76-100 lbs	37	32	27.0%	37.8%	8.1%	$22.28	$131.22
Over 100 lbs	3	3	33.3%	33.3%	33.3%	$3.99	$113.00

Window	Eligible	Retained	Rate
10-Week	159	101	63.5%
Full Year	0	0	0.0%
Overall	523	219	41.9%

Window	Eligible	Retained	Rate
10-Week	65	49	75.4%
Full Year	0	0	0.0%
Overall	200	108	54.0%

Dog Size	Customers	% of Base	Avg Visits	Avg Spend	Avg Tenure (mo)
0-20 lbs	102	54.0%	2.7	$249.12	1.5
21-40 lbs	52	27.5%	4.3	$1,162.89	1.7
41-75 lbs	31	16.4%	2.4	$253.95	1.5
76-100 lbs	4	2.1%	2.2	$256.37	1.0

Dog Size	Customers	% of Base	Avg Visits	Avg Spend	Avg Tenure (mo)
0-20 lbs	30	31.6%	2.8	$224.04	1.5
21-40 lbs	28	29.5%	2.6	$197.73	1.4
41-75 lbs	31	32.6%	2.5	$233.23	1.3
76-100 lbs	6	6.3%	2.2	$166.97	1.1

Groomer	Grade	Started	Tenure	Appts	Revenue	Avg Ticket	Appts/Mo	Upsell	Retention	Tips
Stacey W	B	Oct '24	3mo	362	$27,423.50	$81.06	121	50.8%	48.2%	$3,767.56
Sue M	B	Oct '24	2mo	217	$17,442.74	$86.17	108	39.6%	58.1%	$2,319.35
Maria C	C	Sep '24	3mo	121	$8,318.00	$73.43	40	27.7%	54.5%	$1,133.20
Joant C	B	Dec '24	1mo	63	$5,177.00	$91.08	63	33.3%	50.8%	$737.46
Joyce P	D	Oct '24	2mo	62	$4,601.00	$79.92	31	39.0%	47.4%	$584.80
Isabelle O	C	Oct '24	2mo	86	$4,551.00	$57.91	43	34.2%	60.3%	$595.40
Angela R	C	Oct '24	3mo	88	$4,195.75	$50.51	29	39.8%	58.3%	$760.28
Joi Ockimey	C	Oct '24	1mo	38	$2,389.00	$63.42	38	21.6%	61.1%	$336.60
Wgb Port Washington	D	Nov '24	1mo	4	$236.00	$67.50	4	25.0%	50.0%	$48.25

Segment	Customers	%	Revenue	Avg Spend
1 visit	427	60.4%	$39,114.99	$91.60
2 visits	188	26.6%	$32,407.15	$172.38
3-4 visits	82	11.6%	$23,274.45	$283.83
5-8 visits	9	1.3%	$4,604.52	$511.61
9-12 visits	0	0.0%	$0.00	$0.00
13+ visits	1	0.1%	$47,322.92	$47,322.92

Month	Net Revenue	Grooming	Commission (50%)	Retail	Gross Margin	Txns	Avg Ticket	Tips	MoM
Sep '24	$5,208.09	$1,820.00	$910.00	$3,388.09	50.5%	126	$41.33	$232.60	—
Oct '24	$37,503.28	$19,068.99	$9,534.49	$18,434.29	50.0%	905	$41.44	$1,952.46	+620.1%
Nov '24	$44,869.74	$27,862.00	$13,931.00	$17,007.74	49.6%	872	$51.46	$3,310.65	+19.6%
Dec '24	$57,219.62	$35,786.50	$17,893.25	$21,433.12	49.6%	973	$58.81	$4,214.59	+27.5%

#	Product	Category	Units	Revenue	Avg Price
1	Farmers Market Bulk	Treats & Chews	796	$1,963.21	$2.46
2	Cookie Medium	Treats & Chews	360	$1,787.41	$4.97
3	Cookie Large	Treats & Chews	232	$1,375.30	$5.93
4	WGB Chicken Chips, 4 oz	Treats & Chews	96	$1,239.24	$12.91
5	WGB 12" Braided Bully Stick	Natural Chews	73	$1,091.27	$14.95
6	Cookie XS	Treats & Chews	347	$1,033.34	$2.98
7	WGB Chicken Chips, 8 oz	Treats & Chews	45	$1,029.95	$22.89
8	WGB Straws Sweet Potato, 4oz	Other	59	$869.41	$14.74
9	Cookies Small	Treats & Chews	218	$864.22	$3.96
10	Miscellaneous	Other	54	$733.16	$13.58
11	New Large Boucle Bed in Grey	Accessories	3	$675.00	$225.00
12	Bakery Bay Bulk Treats per ounce	Treats & Chews	431	$641.04	$1.49
13	WGB Sweet Potato Chips, 4oz	Treats & Chews	50	$639.10	$12.78
14	WGB Chicken Feet, 20-pack	Natural Chews	39	$504.01	$12.92
15	WG Treats Table	Treats & Chews	325	$485.52	$1.49
16	WGB Straws Chicken, 4oz	Other	32	$479.68	$14.99
17	Preppy Puppy Blue 4" Birthday Cake	Bakery & Birthday	42	$461.58	$10.99
18	WGB Chips - Bully Chips 4oz	Treats & Chews	34	$439.06	$12.91
19	WGB 12" Jumbo Bully Stick	Natural Chews	27	$428.53	$15.87
20	New Medium Boucle White Cloud Bed	Accessories	2	$428.28	$214.14

Month	Groom Orders	Service Voids	No-Shows	Total Cancels	Cancel Rate
Sep '24	25	0	0	0	0.0%
Oct '24	302	4	0	4	1.3%
Nov '24	348	3	2	5	1.4%
Dec '24	396	4	2	6	1.5%
Total	1,071	11	4	15	1.4%

Service	Voids	Value Lost
FG / Poodle-Doodle / MD	2	$230.00
DOG GROOMING / Full Groom All Breeds All Sizes - Flat Price	3	$195.00
FG / General / SM	2	$170.00
FG / Poodle-Doodle / LG	1	$130.00
FG / General / XLG	1	$125.00
Lux Bath / General / LG	1	$65.00
DOG GROOMING / Classic Bath All Breeds All Sizes - Flat Price	1	$35.00
SPA UPGRADE / Hairy Beast (Deshedding) - L	1	$25.00
ADD-ON / Teeth Brushing	2	$20.00
ADD-ON / Hypo Allergenic Shampoo	1	$15.00

Date	Service	Value	Employee
Nov 15	FG / Poodle-Doodle / SM	$0.00	Sue M
Nov 20	Lux Bath / General / LG	$0.00	Stacey W
Nov 20	SPA UPGRADE / Hairy Beast (Deshedding) - L	$0.00	Stacey W
Dec 01	FG / Poodle-Doodle / MD	$0.00	Stacey W
Dec 12	Lux Bath / General / MD	$0.00	Angela R

Reason	Count	Value	%
Bought wrong product	23	$609.86	44.2%
Wrong Size	18	$753.66	34.6%
Pet didn’t like it	11	$155.98	21.2%

Disposition	Count	Value	%
Return to Stock (add to inventory)	40	$1,278.60	76.9%
RMA (Return Merchandise Authorization)	5	$125.99	9.6%
Exchange (add to inventory)	4	$72.95	7.7%
Waste (dumpster)	3	$41.96	5.8%

#	Product	Type	Returns	Value
1	FG / Poodle-Doodle / MD	Groom	2	$230.00
2	New Medium Boucle Bed in Grey	Retail	1	$203.73
3	DOG GROOMING / Full Groom All Breeds All Sizes - Flat P	Groom	3	$195.00
4	Small Boucle Bed in Grey	Retail	1	$190.53
5	Miscellaneous	Retail	7	$172.35
6	FG / General / SM	Groom	2	$170.00
7	FG / Poodle-Doodle / LG	Groom	1	$130.00
8	FG / General / XLG	Groom	1	$125.00
9	Stella & Chewy's FD Meal Mixers Chicken 35 oz	Retail	1	$84.99
10	Lux Bath / General / LG	Groom	1	$65.00
11	Price Difference for $65 ($115 - 65)	Retail	1	$50.00
12	WagWellies® by wagwear Navy	Retail	1	$49.00
13	Fuzzyard corduroy sz 6	Retail	1	$45.00
14	fuzzyard 7	Retail	1	$40.00
15	Furrei Pets Collar	Retail	1	$39.00

Month	Items	Refund Value	Revenue	Refund % Rev	Avg/Item
Sep '24	5	$438.23	$5,646.32	7.8%	$87.65
Oct '24	17	$568.12	$38,063.60	1.5%	$33.42
Nov '24	26	$901.90	$46,062.64	2.0%	$34.69
Dec '24	19	$621.25	$58,016.87	1.1%	$32.70
Total	67	$2,529.50	$147,789.43	1.7%	$37.75

Period	Items	Value	Avg/Item
First 2mo	22	$1,006.35	$45.74
Last 2mo	45	$1,523.15	$33.85
H2 vs H1 difference	$516.79 higher

Day	Returns	Value	Refund Rate
Monday	8	$663.58	2.1%
Tuesday	11	$364.01	2.2%
Wednesday	6	$105.94	2.1%
Thursday	6	$110.05	1.8%
Friday	16	$665.89	4.3%
Saturday	10	$328.12	1.9%
Sunday	10	$291.91	2.1%

Employee	Refund Items	Refund Value	Total Items Sold	Refund Rate	Avg Refund
Kyle Hoberman	18	$339.90	949	1.9%	$18.88
Alize James	13	$242.96	1,128	1.2%	$18.69
Giana Golden	10	$696.38	1,401	0.7%	$69.64
Sitara Nagrani	7	$178.28	768	0.9%	$25.47
Stacey W	6	$395.00	624	1.0%	$65.83
Ashley Fribbley	5	$255.00	75	6.7%	$51.00
Sue M	4	$315.00	324	1.2%	$78.75
Julie Schorr	3	$41.98	590	0.5%	$13.99
Joant C	1	$65.00	86	1.2%	$65.00

Date	Service	SKU	Value	Employee	Order Total
Dec 31, 2024	ADD-ON / Hypo Allergenic Shampoo	54300132	$15.00	Sue M	-$157.51
Dec 31, 2024	FG / Poodle-Doodle / LG	98700332	$130.00	Sue M	-$157.51
Dec 29, 2024	FG / Poodle-Doodle / MD	98700325	$115.00	Stacey W	-$124.92
Dec 23, 2024	Lux Bath / General / LG	98700035	$65.00	Joant C	-$83.61
Dec 18, 2024	ADD-ON / Teeth Brushing	54300026	$10.00	Stacey W	-$21.73
Dec 18, 2024	ADD-ON / Teeth Brushing	54300026	$10.00	Stacey W	-$21.73
Nov 22, 2024	FG / General / SM	98700134	$85.00	Sue M	-$184.67
Nov 22, 2024	FG / General / SM	98700134	$85.00	Sue M	-$184.67
Nov 22, 2024	FG / Poodle-Doodle / MD	98700325	$115.00	Stacey W	-$124.92
Nov 22, 2024	FG / General / XLG	98700165	$125.00	Stacey W	-$108.63
Oct 14, 2024	DOG GROOMING / Full Groom All Breeds All Sizes - Flat Price	98709182	$65.00	Ashley Fribbley	-$70.61
Oct 14, 2024	DOG GROOMING / Full Groom All Breeds All Sizes - Flat Price	98709182	$65.00	Ashley Fribbley	-$70.61
Oct 11, 2024	SPA UPGRADE / Hairy Beast (Deshedding) - L	76500251	$25.00	Ashley Fribbley	-$63.02
Oct 11, 2024	DOG GROOMING / Classic Bath All Breeds All Sizes - Flat Price	98709199	$35.00	Ashley Fribbley	-$63.02
Oct 01, 2024	DOG GROOMING / Full Groom All Breeds All Sizes - Flat Price	98709182	$65.00	Ashley Fribbley	-$80.36

2025 Net Sales

$804,934.44

12 months of data

Annual Forecast (Conservative)

$1,156,558.53

Trend: $1,318,303.88

Recent Run Rate (Annualized)

$994,813.19

Last 3mo avg: $82,901.10

Monthly Growth Rate

+$3,565.07/mo

Trajectory: 7.2%/mo from baseline

Grooming Revenue

$617,742.25

76.7% of total

Groomer Commission (50%)

$308,871.12

Paid to groomers

Store Net (Groom)

$308,871.12

After 50% commission

Retail Revenue

$185,181.19

23.0% of total

Est. Gross Profit

$396,984.30

49.3% margin (FDD standards)

Transactions

11,077

Avg ticket: $72.67

Unique Customers

1,738

Active in period

Tips Collected

$76,406.73

Avg when tipped: $19.73

Discounts Given

$12,217.31

1.5% of net sales

Revenue Trajectory & Forecast

Monthly actual vs trend line — 12 months of data

+71% Jan '25→Dec '25 growth. Revenue went from $49,686.55 to $85,208.71. At this trajectory, annual forecast is $1,156,558.53.

Revenue Mix

Grooming vs Retail vs Gift Cards

Monthly Revenue (Stacked)

Grooming and retail by month

Day-of-Week Revenue

Staffing optimization — where to allocate hours

Mon

$107,852.35
1,446 txns

Tue

$144,608.74
1,737 txns

Wed

$132,308.47
1,671 txns

Thu

$128,315.38
1,606 txns

Fri

$131,749.55
1,755 txns

Sat

$105,313.09
1,765 txns

Sun

$54,786.87
1,097 txns

Tuesday is the peak day ($144,608.74). Sunday is slowest ($54,786.87). Consider promotions or reduced staffing on Sundays.

Peak Hours

Transaction volume by hour — optimize scheduling

Grooming Service Mix

Revenue and volume by service type

Service Type	Units	Revenue	% Rev	Avg Ticket
Full Groom	3,948	$403,308.00	65.3%	$102.16
Luxury Bath	1,402	$85,376.00	13.8%	$60.90
Mini Groom	841	$69,160.53	11.2%	$82.24
Teeth Brushing	1,993	$19,325.47	3.1%	$9.70
Classic Bath	213	$12,449.50	2.0%	$58.45
Hairy Beast (Deshedding)	440	$10,379.75	1.7%	$23.59
Diamond DG (Spotless and Bright)	269	$5,226.00	0.8%	$19.43
Medicated / Hypo Shampoo	209	$3,069.00	0.5%	$14.68
Add-On (Other)	177	$2,750.00	0.4%	$15.54
Nail Trim / Grind	153	$2,265.00	0.4%	$14.80
Anal Glands	103	$1,020.00	0.2%	$9.90
Blueberry Pie Facial	54	$720.00	0.1%	$13.33
Sanitary Trim	52	$520.00	0.1%	$10.00
Shave Down Fee	29	$423.00	0.1%	$14.59
The Teddy Bear (Maximum Volume)	25	$375.00	0.1%	$15.00

Retail Attachment to Grooming

What percentage of grooming visits include a retail purchase?

Current Attach Rate

24.7%

1,517 of 6,141 groom orders

Groom-Only Orders

4,624

75.3% leave with zero retail

Avg Retail on Attached

$25.80

Per groom order with retail

+10pt Attach Opportunity

$15,846.08

614 more orders × $25.80 avg

75.3% of groom clients leave empty-handed. Every grooming checkout is a retail opportunity. A treat display at the grooming pickup counter, or a "Pick a treat for your pup on us" with $5 minimum purchase, could capture $15,846.08 in additional annual revenue.

Dog Size Distribution

Core groom appointments by weight class

Standard vs Doodle Premium

Doodle breeds command a price premium

Size	Standard Avg	Doodle Avg	Premium	Doodle %
0-20 lbs	$76.01	$98.33	+$22.32	30.7%
21-40 lbs	$74.57	$107.23	+$32.66	57.7%
41-75 lbs	$76.53	$122.58	+$46.05	47.8%
76-100 lbs	$88.70	$139.08	+$50.39	17.9%
Over 100 lbs	$107.50	$160.00	+$52.50	7.7%

Dog Size vs. Retail & Add-On Attachment

Do bigger dogs mean bigger baskets? Attachment rates by weight class

Dog Size	Groom Orders	Unique Clients	Retail Attach %	Add-On Attach %	SPA Attach %	Avg Retail Spend	Avg Total Ticket
0-20 lbs	2,611	739	21.2%	30.8%	10.1%	$25.55	$104.95
21-40 lbs	1,716	472	27.6%	39.3%	10.1%	$27.67	$121.47
41-75 lbs	1,355	397	24.6%	39.6%	15.3%	$26.90	$128.04
76-100 lbs	329	111	25.5%	38.0%	29.5%	$22.80	$133.91
Over 100 lbs	24	12	29.2%	37.5%	50.0%	$11.54	$154.57

Insight: Larger dogs correlate with higher total tickets ($104.95 for 0-20 lbs vs $154.57 for Over 100 lbs). Over 100 lbs dogs have the highest retail attach rate at 29.2%, while 0-20 lbs dogs are lowest at 21.2%. Target retail upsell efforts on 0-20 lbs dog parents at checkout.

Rotational Customer Base

How many unique grooming customers are actively returning? Split by groom vs. bath, with 10-week and full-year retention windows.

Rotational Base (2+ visits)

1,192

of 1,593 total customers

Groom Retention (Overall)

77.7%

914 of 1,176

Bath Retention (Overall)

84.0%

468 of 557

One-and-Done

401

25.2% never returned

Avg Tenure (Rotational)

6.5 mo

Retention Formula: Retention Rate = Customers with 2+ visits ÷ Total unique customers (within window)
10-Week Window: Only customers whose first visit was ≥70 days before the data end date are eligible — gives them enough time to return.
Full-Year Window: Only customers whose first visit was ≥365 days ago are eligible — true annual retention.
Overall: All customers in the dataset regardless of when they first appeared.

Groom Customers

Window	Eligible	Retained	Rate
10-Week	1,064	883	83.0%
Full Year	0	0	0.0%
Overall	1,176	914	77.7%

Active last 30d: 437 • Last 70d: 700 • Last 90d: 760

Bath Customers

Window	Eligible	Retained	Rate
10-Week	508	454	89.4%
Full Year	0	0	0.0%
Overall	557	468	84.0%

Active last 30d: 218 • Last 70d: 348 • Last 90d: 383

Rotational Groom Customers by Dog Size

Dog Size	Customers	% of Base	Avg Visits	Avg Spend	Avg Tenure (mo)
0-20 lbs	472	51.6%	6.1	$741.08	6.4
21-40 lbs	250	27.4%	6.2	$696.85	7.2
41-75 lbs	162	17.7%	6.1	$761.33	7.0
76-100 lbs	27	3.0%	4.8	$718.83	6.1
Over 100 lbs	3	0.3%	3.7	$544.96	6.2

Rotational Bath Customers by Dog Size

Dog Size	Customers	% of Base	Avg Visits	Avg Spend	Avg Tenure (mo)
0-20 lbs	128	27.4%	9.9	$1,359.78	7.0
21-40 lbs	135	28.8%	6.6	$652.90	7.1
41-75 lbs	159	34.0%	5.6	$580.46	6.5
76-100 lbs	42	9.0%	5.2	$527.97	6.6
Over 100 lbs	4	0.9%	4.8	$568.17	8.6

74.8% overall retention rate. Groom clients retain at 77.7% vs. bath clients at 84.0%. The rotational base of 1,192 customers is the recurring revenue engine. 401 customers (25.2%) came once and never returned — first-visit conversion opportunity.

Groomer Productivity Scorecard

Active groomers only (worked within last 60 days). Includes retention rate and performance grade.

Groomer	Grade	Started	Tenure	Appts	Revenue	Avg Ticket	Appts/Mo	Upsell	Retention	Tips
Sue M	B	Jan '25	1y 0mo	1,149	$107,523.28	$94.27	96	38.9%	90.7%	$15,839.30
Joyce P	B	Jan '25	1y 0mo	999	$96,172.50	$98.02	83	43.7%	90.8%	$15,655.60
Olivia M	B	May '25	7mo	624	$61,061.00	$98.05	89	51.3%	88.0%	$8,262.94
Danielle L	B	Mar '25	10mo	537	$52,632.00	$98.84	54	49.3%	92.5%	$7,894.87
Jackie G.	C	May '25	7mo	448	$42,887.00	$96.59	64	46.7%	89.2%	$6,504.07
Maria C	D	Jan '25	1y 0mo	421	$37,733.00	$90.12	35	32.0%	87.7%	$4,872.80
Marie D.	C	Apr '25	8mo	301	$29,944.75	$99.92	38	34.8%	94.7%	$4,702.40
Angela R	C	Jan '25	1y 0mo	440	$27,794.75	$63.94	37	50.0%	89.6%	$4,507.50
Isabelle O	C	Jan '25	10mo	459	$27,453.25	$60.82	46	44.4%	92.6%	$4,338.50
Ingrid R	B	Sep '25	3mo	258	$24,396.50	$95.83	86	57.8%	86.0%	$4,110.65
Jessica G	C	Oct '25	3mo	235	$14,501.00	$62.32	78	62.5%	87.1%	$2,287.85
Wgb Port Washington	D	Feb '25	10mo	30	$1,934.00	$73.33	3	27.6%	85.0%	$226.65

Grade formula: 30% volume (appts/mo) + 25% upsell rate + 25% customer retention + 20% avg ticket — percentile-ranked against active peers.
Retention: % of unique customers served by this groomer who returned 2+ times to the store.

Coaching opportunity: Jessica G leads upselling at 62.5% while Wgb Port Washington is at 27.6%. Closing this gap across all groomers would significantly boost ticket values.

Revenue Concentration

Pareto analysis — customer dependency risk

Top 10% (173 customers)41.7% of revenue

Top 20% (347 customers)59.3% of revenue

Bottom 80% (1,391 customers)40.7% of revenue

Concentration risk: Your top 10% of customers drive 41.7% of revenue. Losing even a few high-value clients would materially impact the business. Prioritize retention programs for VIP customers.

Customer Intelligence

Visit frequency and lifetime value distribution

Segment	Customers	%	Revenue	Avg Spend
1 visit	401	25.2%	$40,954.37	$102.13
2 visits	276	17.3%	$53,079.44	$192.32
3-4 visits	347	21.8%	$121,632.94	$350.53
5-8 visits	372	23.4%	$251,901.02	$677.15
9-12 visits	128	8.0%	$132,519.57	$1,035.31
13+ visits	69	4.3%	$199,591.29	$2,892.63

114 loyal customers (3+ visits) haven't returned in 90+ days. They represent $38,737.35 in historical spend. A re-engagement campaign (text/email with a small incentive) could recapture this segment.

Monthly Performance Detail

Revenue, margins, transactions, and tips by month

Month	Net Revenue	Grooming	Commission (50%)	Retail	Gross Margin	Txns	Avg Ticket	Tips	MoM
Jan '25	$49,685.55	$36,953.50	$18,476.75	$12,732.05	49.3%	777	$63.95	$4,313.00	—
Feb '25	$47,829.31	$34,291.25	$17,145.62	$13,538.06	49.3%	774	$61.79	$3,995.30	-3.7%
Mar '25	$56,583.11	$42,814.00	$21,407.00	$13,769.11	49.2%	836	$67.68	$5,482.25	+18.3%
Apr '25	$55,949.06	$42,956.50	$21,478.25	$12,992.56	49.2%	802	$69.76	$4,977.73	-1.1%
May '25	$57,482.51	$42,449.50	$21,224.75	$15,033.01	49.3%	843	$68.19	$5,362.25	+2.7%
Jun '25	$66,015.22	$52,777.75	$26,388.88	$13,237.47	49.1%	882	$74.85	$6,225.17	+14.8%
Jul '25	$71,507.37	$56,097.00	$28,048.50	$15,410.37	49.1%	933	$76.64	$6,866.66	+8.3%
Aug '25	$74,363.29	$57,318.50	$28,659.25	$17,044.79	49.2%	1,010	$73.63	$7,224.05	+4.0%
Sep '25	$76,099.73	$60,156.00	$30,078.00	$15,943.73	49.1%	1,008	$75.50	$7,559.27	+2.3%
Oct '25	$84,551.80	$68,563.25	$34,281.62	$15,988.55	49.1%	1,042	$81.14	$8,403.75	+11.1%
Nov '25	$78,667.79	$61,578.00	$30,789.00	$17,089.79	49.2%	1,029	$76.45	$7,878.65	-7.0%
Dec '25	$84,188.71	$61,787.00	$30,893.50	$22,401.71	49.3%	1,141	$73.79	$8,118.65	+7.0%

Top 20 Retail Products

Ranked by net revenue

#	Product	Category	Units	Revenue	Avg Price
1	Farmers Market Bulk	Treats & Chews	2,032	$5,017.12	$2.47
2	WGB Chicken Chips, 8 oz	Treats & Chews	217	$4,887.85	$22.52
3	WGB 12" Braided Bully Stick	Natural Chews	306	$4,579.51	$14.97
4	WGB Chicken Chips, 4 oz	Treats & Chews	355	$4,569.49	$12.87
5	Cookie Large	Treats & Chews	608	$3,969.87	$6.53
6	Cookie Mediu,m	Treats & Chews	682	$3,698.55	$5.42
7	WGB Regular Bully Stick 6", 6-pack	Natural Chews	145	$3,271.14	$22.56
8	Bakery Bay Bulk Treats per ounce	Treats & Chews	1,917	$2,844.72	$1.48
9	WGB 6" Braided Bully Stick	Natural Chews	302	$2,695.79	$8.93
10	WGB Chips - Chicken Chips (16 oz)	Treats & Chews	53	$2,437.47	$45.99
11	Miscellaneous	Other	160	$2,324.71	$14.53
12	WGB 12" Large Bully Stick	Natural Chews	212	$2,217.06	$10.46
13	WGB Sweet Potato Chips, 4oz	Treats & Chews	176	$2,190.72	$12.45
14	WGB Straws Sweet Potato, 4oz	Other	142	$2,061.37	$14.52
15	Cookie XS	Treats & Chews	673	$1,965.90	$2.92
16	WGB Bully Stick Springs	Natural Chews	214	$1,731.66	$8.09
17	Cookie small	Treats & Chews	398	$1,694.45	$4.26
18	WGB Straws Chicken, 4oz	Other	107	$1,579.95	$14.77
19	Fromm 4 Star Dog Dry Chicken A La Veg 26# NEW SIZE	Other	25	$1,513.44	$60.54
20	Preppy Puppy Birthday Cupcakes	Bakery & Birthday	219	$1,511.23	$6.90

Retail Categories

Revenue and margin by category

Retail Revenue vs. Current Stock Levels

Top-selling retail SKUs with live FranPOS stock counts. Negative stock = POS tracking not maintained.

In Stock

319

of 578 top SKUs

Out of Stock

173

Lost revenue risk

Negative Stock (Untracked)

POS inventory not maintained

Revenue at Risk (OOS)

$22,526.43

#	Product	Units Sold	Revenue	Current Stock	Status
1	WGB Chicken Chips, 8 oz	163	$3,849.87	14	Stocked
2	Farmers Market Bulk	1463	$3,635.42	-1106.2	Untracked
3	WGB Chicken Chips, 4 oz	262	$3,486.38	2	Low
4	WGB 12" Braided Bully Stick	218	$3,307.82	1	Low
5	Cookie Mediu,m	564	$3,092.36	-424	Untracked
6	Cookie Large	452	$2,992.50	-665	Untracked
7	WGB Regular Bully Stick 6", 6-pack	110	$2,528.90	-2	Untracked
8	Miscellaneous	169	$2,390.99	-264	Untracked
9	WGB 6" Braided Bully Stick	243	$2,182.14	-40	Untracked
10	Bakery Bay Bulk Treats per ounce	1370	$2,041.23	-589.5	Untracked
11	WGB Chips - Chicken Chips (16 oz)	41	$1,885.59	-3	Untracked
12	WGB Sweet Potato Chips, 4oz	128	$1,662.72	0	Out
13	WGB 12" Large Bully Stick	156	$1,636.44	2	Low
14	WGB Bully Stick Springs	184	$1,495.16	21	Stocked
15	Cookie small	335	$1,445.15	-530	Untracked
16	WGB Straws Sweet Potato, 4oz	93	$1,394.07	3	Low
17	Cookie XS	443	$1,324.57	-739	Untracked
18	Preppy Puppy Birthday Cupcakes	165	$1,153.35	-260	Untracked
19	Fromm 4 Star Dog Dry Chicken A La Veg 26# NEW SIZE	18	$1,135.46	2	Low
20	WGB Straws Chicken, 4oz	74	$1,109.26	8	Stocked
21	WGB Turkey Tendons Full Strip - 3oz	73	$1,094.27	9	Stocked
22	WOOF Dental Refill	71	$1,064.29	8	Stocked
23	Fromm 4 Star Dog Dry Salmon A La Veg 26# NEW SIZE	14	$997.28	3	Low
24	WGB Turkey Tendons Rings - 3oz	38	$987.62	7	Stocked
25	Woof Dog Treat Calming Pops Large 8 oz	42	$965.58	-1	Untracked
26	WGB Chips - Beef Chips (4 oz)	64	$959.36	3	Low
27	WGB Straws Tuna, 4oz	43	$859.57	-4	Untracked
28	Primal Dog FD Food Chicken 14 oz	24	$839.52	4	Low
29	Woof Dog Treat Calming Pops Small 6 oz	36	$827.64	4	Low
30	Fromm 4Star GF Beef Frittata (12 lb)	17	$808.27	2	Low

Stock Tracking Gap: 86 of the top 578 retail SKUs (14.9%) show negative inventory — meaning stock is not being tracked in the POS for these items. These untracked SKUs generated $40,148.55 in revenue. 173 SKUs show zero stock, representing $22,526.43 in sales now at risk of stockouts. Recommendation: Conduct a physical inventory count and reset POS stock levels — accurate inventory data enables reorder alerts and prevents lost sales.

Cancellations, No-Shows & Returns

Multi-view analysis of all refund activity, grooming cancellations, no-shows, and retail returns. Data derived from POS transaction voids, negative-quantity line items, and zero-total orders.

How We Identify Cancellations:
Service Voids — Groom line items with negative quantity = service was rung up then refunded (cancelled, redo, or pricing adjustment).
Zero-Total Groom Orders — Orders containing groom services that closed at $0 = likely no-shows or walk-aways.
Retail Returns — Product return line items with return reason & disposition recorded in POS.
Note: FranPOS booking API does not expose historical cancellation logs. This analysis uses POS transaction data as the source of truth.

Overview

Total Refund Value

$4,321.79

126 line items across 106 orders

Refund % of Revenue

0.5%

Industry avg: 1–3%

Groom Cancel Rate

0.6%

35 of 6,141 groom orders

Revenue Lost to Cancels

$1,660.00

Voids + no-show orders

Order Refund Rate

1.0%

106 of 11,077 total orders

Avg Refund Value

$34.30

Per line item

Grooming Voided

$1,660.00

26 service line items

Retail Returned

$2,661.79

100 product line items

Grooming Cancellations & No-Shows

Isolating grooming-specific cancellation events — the most operationally impactful category.

Service Voids

26 line items • $1,660.00

Zero-Total / No-Shows

$0.00 in unpaid services

Industry Benchmark

5–15%

Typical grooming cancel rate

Add-On vs. Core Service Voids: Of the 26 grooming void line items, 9 are Teeth Brushing add-on removals ($10 each) — these are typically customers declining at checkout, not true cancellations. Excluding add-on removals, 14 orders had a core groom service voided.

Monthly Cancellation Trend

Month	Groom Orders	Service Voids	No-Shows	Total Cancels	Cancel Rate
Jan '25	397	1	2	3	0.8%
Feb '25	356	1	2	3	0.8%
Mar '25	432	5	1	6	1.4%
Apr '25	441	2	2	4	0.9%
May '25	430	1	1	2	0.5%
Jun '25	511	4	2	6	1.2%
Jul '25	550	1	0	1	0.2%
Aug '25	569	0	1	1	0.2%
Sep '25	592	3	1	4	0.7%
Oct '25	667	1	2	3	0.4%
Nov '25	600	0	1	1	0.2%
Dec '25	596	0	1	1	0.2%
Total	6,141	19	16	35	0.6%

Services Voided

Service	Voids	Value Lost
FG / Poodle-Doodle / LG	4	$650.00
FG / General / SM	3	$255.00
FG / Poodle-Doodle / MD	2	$230.00
FG / Poodle-Doodle / SM	2	$210.00
ADD-ON / Teeth Brushing	9	$90.00
Clsc Bath / General / XLG	1	$70.00
Lux Bath / General / LG	1	$65.00
Lux Bath / General / SM	1	$45.00
SPA UPGRADE / Diamond DG (Spotless and Bright)	1	$20.00
WALK-IN SERVICE / Nail Grind	1	$15.00
ADD-ON / Brushing Out (per 10 min)	1	$10.00

No-Show / Zero-Total Orders

Date	Service	Value	Employee
Jan 09	FG / Poodle-Doodle / MD	$0.00	Joyce P
Jan 23	Lux Bath / Poodle-Doodle / SM	$0.00	Stacey W
Feb 15	Clsc Bath / General / LG	$0.00	Isabelle O
Feb 27	Lux Bath / General / LG	$0.00	Angela R
Feb 27	SPA UPGRADE / Hairy Beast (Deshedding) - L	$0.00	Angela R
Mar 29	Lux Bath / Poodle-Doodle / MD	$0.00	Isabelle O
Apr 03	FG / Poodle-Doodle / MD	$0.00	Joyce P
Apr 24	Lux Bath / Poodle-Doodle / MD	$0.00	Danielle L
Apr 24	ADD-ON / Teeth Brushing	$0.00	Danielle L
Apr 24	ADD-ON / Anal Glands	$0.00	Danielle L
Apr 24	ADD-ON / Paw Pads & Scissor Feet	$0.00	Danielle L
May 12	FG / General / SM	$0.00	Sue M
Jun 05	FG / Poodle-Doodle / MD	$0.00	Joyce P
Jun 30	FG / General / MD	$0.00	Jackie G.
Aug 06	Lux Bath / Poodle-Doodle / SM	$0.00	Joyce P
Sep 14	Lux Bath / General / LG	$0.00	Isabelle O
Sep 14	SPA UPGRADE / Hairy Beast (Deshedding) - L	$0.00	Isabelle O
Oct 03	MG / General / SM	$0.00
Oct 25	FG / Poodle-Doodle / SM	$0.00	Ingrid R
Nov 29	FG / Poodle-Doodle / MD	$0.00	Wgb Port Washington
Dec 12	FG / General / SM	$0.00	Joyce P

Retail Product Returns

Return Reasons

Reason	Count	Value	%
Wrong Size	37	$1,482.72	37.0%
Bought wrong product	26	$478.55	26.0%
N/A	22	$311.14	22.0%
Pet didn’t like it	9	$255.43	9.0%
Allergy	4	$65.96	4.0%
Expired	1	$22.99	1.0%
Not Specified	1	$45.00	1.0%

Return Dispositions

Disposition	Count	Value	%
Return to Stock (add to inventory)	69	$1,829.76	69.0%
Exchange (add to inventory)	14	$497.30	14.0%
Waste (dumpster)	8	$162.95	8.0%
N/A	6	$76.80	6.0%
RMA (Return Merchandise Authorization)	2	$49.98	2.0%
Not Specified	1	$45.00	1.0%

Top Returned Products (by Value)

#	Product	Type	Returns	Value
1	FG / Poodle-Doodle / LG	Groom	4	$650.00
2	Miscellaneous	Retail	9	$275.47
3	FG / General / SM	Groom	3	$255.00
4	FG / Poodle-Doodle / MD	Groom	2	$230.00
5	Canada Pooch Puffer - 12	Retail	2	$216.00
6	FG / Poodle-Doodle / SM	Groom	2	$210.00
7	FAB SKI SHERPA VEST PINK	Retail	3	$156.00
8	WagWellies® by wagwear Red	Retail	2	$98.00
9	ADD-ON / Teeth Brushing	Groom	9	$90.00
10	Gooby Zip Up Sherpa Dog Vest, Forest Green, Large	Retail	2	$77.98
11	Clsc Bath / General / XLG	Groom	1	$70.00
12	Lux Bath / General / LG	Groom	1	$65.00
13	Small Indie Everyday Collar	Retail	2	$64.00
14	WOOF DOG TREAT CHICKEN POPS LARGE 8OZ	Retail	3	$59.96
15	FAB SKI LEATHER SHEARLING PUFFER TAN 10	Retail	1	$58.00

Monthly Refund Trend

Month	Items	Refund Value	Revenue	Refund % Rev	Avg/Item
Jan '25	16	$459.45	$50,142.60	0.9%	$28.72
Feb '25	12	$343.56	$48,407.87	0.7%	$28.63
Mar '25	15	$621.95	$57,245.06	1.1%	$41.46
Apr '25	5	$202.96	$56,352.02	0.4%	$40.59
May '25	5	$159.98	$57,672.49	0.3%	$32.00
Jun '25	10	$350.97	$66,466.19	0.5%	$35.10
Jul '25	5	$131.96	$71,724.33	0.2%	$26.39
Aug '25	12	$271.74	$74,660.03	0.4%	$22.65
Sep '25	15	$717.42	$76,812.55	0.9%	$47.83
Oct '25	8	$236.94	$84,988.74	0.3%	$29.62
Nov '25	6	$211.97	$78,918.76	0.3%	$35.33
Dec '25	17	$612.89	$85,821.60	0.7%	$36.05
Total	126	$4,321.79	$809,212.23	0.5%	$34.30

Seasonality & Patterns

First Half vs. Second Half

Period	Items	Value	Avg/Item
First 6mo	63	$2,138.87	$33.95
Last 6mo	63	$2,182.92	$34.65
H2 vs H1 difference		$44.05 higher

Returns by Day of Week

Day	Returns	Value	Refund Rate
Monday	14	$453.41	1.0%
Tuesday	21	$1,099.32	1.2%
Wednesday	25	$759.06	1.5%
Thursday	23	$788.57	1.4%
Friday	16	$399.75	0.9%
Saturday	19	$625.24	1.1%
Sunday	8	$196.44	0.7%

Refunds by Employee

Refund volume relative to each employee's total transaction count — identifies potential process or training gaps.

Employee	Refund Items	Refund Value	Total Items Sold	Refund Rate	Avg Refund
Cindy Szczudlo	25	$671.66	4,323	0.6%	$26.87
Kyle Hoberman	24	$788.33	2,488	1.0%	$32.85
Sitara Nagrani	19	$444.19	1,950	1.0%	$23.38
Casey Makowski	16	$516.88	2,138	0.7%	$32.30
Giana Golden	9	$322.80	1,839	0.5%	$35.87
Christine Brower	5	$96.96	420	1.2%	$19.39
Joant C	5	$250.00	571	0.9%	$50.00
Joyce P	5	$445.00	1,542	0.3%	$89.00
Sue M	5	$230.00	1,669	0.3%	$46.00
Isabelle O	4	$135.00	764	0.5%	$33.75
Julie Schorr	2	$35.97	259	0.8%	$17.98
Olivia M	2	$110.00	1,046	0.2%	$55.00
Stacey W	2	$125.00	174	1.1%	$62.50
Angela R	1	$10.00	753	0.1%	$10.00
Danielle L	1	$10.00	864	0.1%	$10.00
Jackie G.	1	$130.00	709	0.1%	$130.00

Grooming Void Log

Every voided grooming service — review for patterns in employee, service type, timing, or customer.

Date	Service	SKU	Value	Employee	Order Total
Oct 16, 2025	SPA UPGRADE / Diamond DG (Spotless and Bright)	76500039	$20.00	Sue M	-$21.73
Sep 23, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Angela R	-$10.86
Sep 02, 2025	FG / Poodle-Doodle / LG	98700332	$130.00	Joyce P	-$334.44
Sep 02, 2025	FG / Poodle-Doodle / LG	98700332	$130.00	Jackie G.	-$334.44
Sep 02, 2025	FG / Poodle-Doodle / LG	98700332	$260.00	Kyle Hoberman	-$282.44
Jul 23, 2025	Lux Bath / General / LG	98700035	$65.00	Olivia M	-$70.61
Jun 19, 2025	FG / Poodle-Doodle / SM	98700318	$105.00	Joyce P	-$114.06
Jun 13, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Danielle L	-$10.86
Jun 11, 2025	FG / General / SM	98700134	$85.00	Joyce P	-$114.22
Jun 02, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Sue M	-$10.86
May 04, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Isabelle O	-$59.75
May 04, 2025	Lux Bath / General / SM	98700011	$45.00	Isabelle O	-$59.75
Apr 26, 2025	FG / Poodle-Doodle / MD	98700325	$115.00	Joyce P	-$147.92
Apr 22, 2025	WALK-IN SERVICE / Nail Grind	54301085	$15.00	Joant C	-$18.99
Mar 19, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Joyce P	-$10.86
Mar 18, 2025	FG / Poodle-Doodle / LG	98700332	$130.00	Joant C	-$167.22
Mar 18, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Joant C	-$10.86
Mar 15, 2025	Clsc Bath / General / XLG	98709243	$70.00	Isabelle O	-$86.90
Mar 15, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Isabelle O	-$86.90
Mar 13, 2025	FG / Poodle-Doodle / SM	98700318	$105.00	Sue M	-$217.26
Mar 13, 2025	FG / General / SM	98700134	$85.00	Sue M	-$217.26
Mar 13, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Sue M	-$217.26
Feb 06, 2025	FG / General / SM	98700134	$85.00	Joant C	-$122.20
Feb 06, 2025	ADD-ON / Brushing Out (per 10 min)	54300033	$10.00	Joant C	-$122.20
Jan 31, 2025	FG / Poodle-Doodle / MD	98700325	$115.00	Stacey W	-$135.79
Jan 31, 2025	ADD-ON / Teeth Brushing	54300026	$10.00	Stacey W	-$135.79

Elite Analyst Assessment:

Strong
Refund/Revenue ratio: 0.5% — well below the 1–3% industry average. This store demonstrates excellent product knowledge and customer communication at the counter.

Grooming cancellation rate: 0.6% vs. 5–15% industry norm — outstanding. Appointment management and client communication are working extremely well. Only 35 groom orders out of 6,141 resulted in a void or no-show for the entire year.

Key Findings:
• Teeth Brushing add-on accounts for 9 of 26 grooming voids — these are checkout declines, not cancellations. Consider not pre-loading this add-on to reduce unnecessary processing.
• “Wrong Size” is the #1 retail return reason (37 items). Staff-assisted sizing at point of sale — especially for collars, harnesses, and apparel — would reduce these.
• “Bought wrong product” (26 items) suggests customers need better guidance. Shelf signage and staff recommendations can help.
• Mar '25 had 6 cancellation events (1.4% rate) — investigate whether this was weather, staffing, or scheduling related.

Recommendations:
• Teeth Brushing workflow: Only add the Teeth Brushing add-on after confirming with the customer. This alone eliminates ~38% of grooming voids.
• Sizing assistance program: Implement a “measure first” policy for collars, harnesses, and apparel. Stock size charts at the register.
• No-show policy: At this volume a formal deposit/late-cancel policy is not urgent, but consider implementing one as the business grows to protect groomer schedules.
• Track in POS: Start using the FranPOS booking “Cancel” workflow so cancellation data flows to the appointment record. Currently voids/zero-orders are the only signal.

Size	Standard Avg	Doodle Avg	Premium	Doodle %
0-20 lbs	$75.08	$99.74	+$24.66	31.8%
21-40 lbs	$75.17	$107.01	+$31.84	56.5%
41-75 lbs	$80.33	$121.30	+$40.97	51.8%
76-100 lbs	$89.74	$136.77	+$47.03	28.7%
Over 100 lbs	$108.57	N/A	N/A	0.0%

Service Type	Units	Revenue	% Rev	Avg Ticket
Full Groom	1,126	$117,143.92	64.3%	$104.04
Luxury Bath	392	$24,323.00	13.3%	$62.05
Mini Groom	253	$20,948.00	11.5%	$82.80
Teeth Brushing	771	$7,658.00	4.2%	$9.93
Hairy Beast (Deshedding)	137	$3,170.00	1.7%	$23.14
Classic Bath	53	$2,995.00	1.6%	$56.51
Medicated / Hypo Shampoo	124	$1,860.00	1.0%	$15.00
Diamond DG (Spotless and Bright)	75	$1,500.00	0.8%	$20.00
Nail Trim / Grind	87	$1,290.00	0.7%	$14.83
Blueberry Pie Facial	18	$270.00	0.1%	$15.00
Anal Glands	26	$250.00	0.1%	$9.62
Add-On (Other)	6	$190.00	0.1%	$31.67
The Teddy Bear (Maximum Volume)	10	$135.00	0.1%	$13.50
Shave Down Fee	8	$105.00	0.1%	$13.12
Creative Groom	4	$100.00	0.1%	$25.00

Dog Size	Groom Orders	Unique Clients	Retail Attach %	Add-On Attach %	SPA Attach %	Avg Retail Spend	Avg Total Ticket
0-20 lbs	725	448	19.6%	42.1%	11.2%	$26.84	$104.95
21-40 lbs	503	323	23.7%	52.7%	9.7%	$27.02	$123.20
41-75 lbs	380	250	21.1%	50.5%	21.3%	$24.47	$133.92
76-100 lbs	106	73	33.0%	53.8%	21.7%	$32.34	$137.24
Over 100 lbs	7	6	28.6%	71.4%	28.6%	$33.48	$140.28

Dog Size	Customers	% of Base	Avg Visits	Avg Spend	Avg Tenure (mo)
0-20 lbs	221	51.4%	2.5	$246.07	1.6
21-40 lbs	119	27.7%	2.8	$313.72	1.6
41-75 lbs	78	18.1%	2.8	$346.27	1.6
76-100 lbs	12	2.8%	2.6	$395.37	1.7

Dog Size	Customers	% of Base	Avg Visits	Avg Spend	Avg Tenure (mo)
0-20 lbs	50	28.9%	3.0	$244.96	1.4
21-40 lbs	51	29.5%	3.4	$305.31	1.6
41-75 lbs	55	31.8%	2.7	$272.88	1.4
76-100 lbs	16	9.2%	2.8	$272.98	1.7
Over 100 lbs	1	0.6%	3.0	$318.94	0.4

Groomer	Grade	Started	Tenure	Appts	Revenue	Avg Ticket	Appts/Mo	Upsell	Retention	Tips
Joyce P	C	Jan '26	3mo	259	$25,618.92	$100.96	86	49.6%	54.9%	$4,467.05
Olivia M	C	Jan '26	3mo	225	$22,060.00	$98.46	75	52.9%	61.5%	$2,862.40
Danielle L	B	Jan '26	3mo	206	$20,888.00	$101.51	69	56.3%	63.8%	$3,667.66
Sue M	C	Jan '26	3mo	225	$20,542.00	$91.40	75	53.5%	59.2%	$3,541.85
Ingrid R	C	Jan '26	3mo	209	$20,190.00	$97.46	70	56.7%	56.2%	$3,538.20
Jessica G	B	Jan '26	3mo	276	$17,331.00	$63.13	92	59.6%	64.2%	$3,189.45
Jackie G.	C	Jan '26	3mo	143	$13,891.00	$97.38	48	59.3%	61.1%	$2,254.80
Marie D.	C	Jan '26	3mo	106	$10,449.00	$98.82	35	51.0%	65.5%	$1,672.40
Maria C	D	Jan '26	3mo	89	$8,180.00	$91.91	30	42.7%	69.9%	$1,113.80
Angela R	D	Jan '26	3mo	65	$4,220.00	$65.92	22	63.9%	59.3%	$855.16
Kimberly S	D	Feb '26	1mo	18	$1,790.00	$101.00	18	55.0%	50.0%	$238.55
Wgb Port Washington	C	Jan '26	1mo	3	$250.00	$83.33	3	100.0%	100.0%	$54.60

Segment	Customers	%	Revenue	Avg Spend
1 visit	545	50.8%	$61,228.36	$112.35
2 visits	330	30.8%	$71,979.88	$218.12
3-4 visits	159	14.8%	$52,241.55	$328.56
5-8 visits	34	3.2%	$15,100.63	$444.14
9-12 visits	3	0.3%	$1,786.53	$595.51
13+ visits	2	0.2%	$20,575.08	$10,287.54

Month	Net Revenue	Grooming	Commission (50%)	Retail	Gross Margin	Txns	Avg Ticket	Tips	MoM
Jan '26	$75,037.52	$61,067.42	$30,533.71	$13,970.10	49.1%	973	$77.12	$8,251.21	—
Feb '26	$74,949.27	$58,912.00	$29,456.00	$16,037.27	49.1%	972	$77.11	$8,119.50	-0.1%
Mar '26	$76,419.48	$62,333.50	$31,166.75	$14,085.98	49.1%	954	$80.10	$8,505.36	+2.0%

#	Product	Category	Units	Revenue	Avg Price
1	WGB Chips - Chicken Chips (16 oz)	Treats & Chews	38	$1,655.64	$43.57
2	Jack&Pup Braided Bully 12"	Natural Chews	95	$1,424.05	$14.99
3	WGB Chicken Chips, 8 oz	Treats & Chews	43	$1,096.07	$25.49
4	Farmers Market Bulk	Treats & Chews	386	$958.47	$2.48
5	WGB Chicken Chips, 4 oz	Treats & Chews	61	$819.81	$13.44
6	Cookie Large	Treats & Chews	110	$819.40	$7.45
7	WGB Regular Bully Stick 6", 6-pack	Natural Chews	33	$735.68	$22.29
8	Miscellaneous	Other	35	$701.75	$20.05
9	WGB 6" Braided Bully Stick	Natural Chews	67	$638.24	$9.53
10	Farmers Market Bulk Treats	Treats & Chews	251	$623.05	$2.48
11	WGB 12" Jumbo Bully Stick	Natural Chews	34	$597.66	$17.58
12	Cookie small	Treats & Chews	112	$501.08	$4.47
13	WGB Turkey Tendons Rings - 3oz	Natural Chews	19	$493.81	$25.99
14	Cookie Mediu,m	Treats & Chews	81	$485.19	$5.99
15	Cookie XS	Treats & Chews	152	$453.28	$2.98
16	Preppy Puppy Birthday Cupcakes	Bakery & Birthday	57	$436.43	$7.66
17	WGB Sweet Potato Chips, 4oz	Treats & Chews	33	$428.67	$12.99
18	WGB Chips - Beef Chips (4 oz)	Treats & Chews	29	$410.72	$14.16
19	Woof Dog Treat Calming Pops Large 8 oz	Treats & Chews	18	$390.83	$21.71
20	WGB 12 inch Standard Bully Stick	Natural Chews	40	$389.60	$9.74

Service	Voids	Value Lost
FG / General / SM	2	$170.00
FG / Poodle-Doodle / XLG	1	$145.00
FG / Poodle-Doodle / MD	1	$115.00
FG / Poodle-Doodle / SM	1	$105.00
SPA UPGRADE / Diamond DG (Spotless and Bright)	1	$20.00
FEE / Late Pick-Up Fee (per 15min)	1	$15.00
WALK-IN SERVICE / Nail Trim	1	$15.00
ADD-ON / Teeth Brushing	1	$10.00

Date	Service	Value	Employee
Jan 02	FG / Poodle-Doodle / MD	$0.00	Joyce P
Feb 04	Lux Bath / Poodle-Doodle / MD	$0.00	Joyce P
Feb 18	FG / Poodle-Doodle / MD	$0.00	Ingrid R
Mar 21	Lux Bath / General / LG	$0.00	Angela R
Mar 21	SPA UPGRADE / Hairy Beast (Deshedding) - L	$0.00	Angela R

Reason	Count	Value	%
Wrong Size	19	$726.91	55.9%
N/A	8	$165.94	23.5%
Pet didn’t like it	4	$261.98	11.8%
Bought wrong product	2	$33.98	5.9%
Allergy	1	$71.99	2.9%

Disposition	Count	Value	%
Return to Stock (add to inventory)	24	$1,063.85	70.6%
Exchange (add to inventory)	5	$107.97	14.7%
N/A	4	$70.99	11.8%
Waste (dumpster)	1	$17.99	2.9%

Month	Items	Refund Value	Revenue	Refund % Rev	Avg/Item
Jan '26	23	$1,133.89	$76,155.41	1.5%	$49.30
Feb '26	14	$431.94	$75,541.41	0.6%	$30.85
Mar '26	6	$289.97	$76,709.45	0.4%	$48.33
Total	43	$1,855.80	$228,406.28	0.8%	$43.16

Period	Items	Value	Avg/Item
First 1mo	23	$1,133.89	$49.30
Last 2mo	20	$721.91	$36.10
H2 vs H1 difference		$411.98 lower

Day	Returns	Value	Refund Rate
Monday	3	$50.98	0.9%
Tuesday	5	$245.98	1.2%
Wednesday	5	$92.97	1.1%
Thursday	9	$490.98	2.0%
Friday	4	$234.98	0.7%
Saturday	13	$447.92	2.7%
Sunday	4	$291.99	1.9%

Employee	Refund Items	Refund Value	Total Items Sold	Refund Rate	Avg Refund
Cindy Szczudlo	20	$780.87	916	2.2%	$39.04
Casey Makowski	10	$298.94	1,045	1.0%	$29.89
Christine Brower	3	$155.99	844	0.4%	$52.00
Joyce P	2	$95.00	417	0.5%	$47.50
Kyle Hoberman	2	$40.00	248	0.8%	$20.00
Olivia M	2	$160.00	393	0.5%	$80.00
Danielle L	1	$105.00	357	0.3%	$105.00
Ingrid R	1	$85.00	367	0.3%	$85.00
Jessica G	1	$20.00	517	0.2%	$20.00
Kimberly S	1	$115.00	34	2.9%	$115.00

Date	Service	SKU	Value	Employee	Order Total
Mar 27, 2026	WALK-IN SERVICE / Nail Trim	43200016	$15.00	Olivia M	-$16.29
Mar 08, 2026	FG / Poodle-Doodle / MD	98700325	$115.00	Kimberly S	-$124.92
Feb 24, 2026	FEE / Late Pick-Up Fee (per 15min)	32100020	$15.00	Casey Makowski	-$15.00
Feb 19, 2026	FG / Poodle-Doodle / SM	98700318	$105.00	Danielle L	-$114.06
Feb 19, 2026	FG / General / SM	98700134	$85.00	Ingrid R	-$92.34
Feb 02, 2026	SPA UPGRADE / Diamond DG (Spotless and Bright)	76500039	$20.00	Jessica G	-$21.73
Jan 29, 2026	ADD-ON / Teeth Brushing	54300026	$10.00	Joyce P	-$120.30
Jan 29, 2026	FG / General / SM	98700134	$85.00	Joyce P	-$120.30
Jan 20, 2026	FG / Poodle-Doodle / XLG	98700349	$145.00	Olivia M	-$157.51